The SOP generator built for agencies
Client kickoffs, account playbooks, deliverable SOPs, generated from your actual meetings, chats, and voice notes. White-label, client-shareable, billable.
Agency work runs on tacit knowledge. The senior strategist explains the client's brand on Zoom. The account manager handles the deliverable cadence in Slack. The creative director leaves voice notes about the campaign. None of it gets documented because writing SOPs is the most postponed task in an agency. Sendabrief was built to fix exactly this. Drop in the meeting recording, the Slack thread, the WhatsApp voice note, get a structured, white-labeled SOP your team can use and your client can read.
What teams ship with Sendabrief
Common scenarios
Client kickoff calls → onboarding SOP
Record the kickoff Zoom or Meet call. Drop it in Sendabrief. The resulting SOP, brand voice, deliverable cadence, account contacts, first-90-days roadmap, is ready before the call recording finishes uploading to Drive. New AMs get the link on day one.
WhatsApp voice notes → account playbook
Your senior strategist explains the campaign approach in 4-minute voice notes between client calls. Export the chat, drop the .opus files into Sendabrief, get a structured account playbook every contractor on the team can follow.
Slack channel → deliverable runbook
Each client lives in a dedicated Slack channel. Monthly export → Sendabrief → structured deliverable runbook covering the recurring workflows, exceptions, and escalation paths.
White-label PDF for clients
Export any SOP as a white-labeled PDF with your agency's branding. Hand it to the client as part of the deliverable, or as a value-add during retention conversations.
Why agencies pick Sendabrief over Notion, Scribe, or Trainual
Notion isn't built for client-facing deliverables, your workspace shouldn't be visible to clients. Scribe captures software walkthroughs, not agency workflows that happen across calls and chats. Trainual is overkill (and 15x the price) for teams that just need SOPs, not formal training programs. Sendabrief is the only tool in the category purpose-built for the way agencies actually work: meetings, chats, voice notes in, structured client-shareable SOPs out.