Convert any Loom video into a structured SOP
Paste a Loom transcript, drop the MP4, or share the Loom AI summary. Sendabrief produces a structured Standard Operating Procedure your team can actually skim.
Loom is the best tool in the world for recording a process. It's also among the worst for finding the one step you need at 4:32 of a 23-minute video. Your team has 200 Looms. Nobody rewatches them. New hires get told "check Loom" and quietly give up. Sendabrief converts Loom transcripts and AI summaries into structured, skimmable Standard Operating Procedures, keep the Loom for the visual walkthrough, use the SOP for the scannable reference. Best of both modes.
Why teams use Sendabrief for this
- Loom is perfect for recording, terrible for retrieval. Nobody can find the one step buried mid-video.
- Your team has built a library of 200 Looms. Average rewatches per video: zero.
- New hires need text they can scan in 90 seconds, not 23-minute videos they have to schedule.
- Loom AI summaries describe the video. They don't tell the new hire how to actually execute the process.
How it works
Grab the Loom transcript or summary
Open the Loom, copy the transcript from the transcript panel, or copy the Loom AI summary. Or download the MP4 directly.
Upload to Sendabrief
Paste the transcript or drop the video file. Sendabrief reads the screen recording's narration and structures the underlying process.
Pair the SOP with the Loom
Embed the Loom link inside the Sendabrief SOP. Visual learners watch the video; everyone else skims the structured steps. Both audiences served.
How a customer success team makes its Loom library actually useful
A B2B SaaS customer success team had built a Loom library of 80+ recordings, onboarding walk-throughs, feature explanations, troubleshooting steps. New CSMs were told to "watch the library" and uniformly didn't. After running every Loom through Sendabrief, the team had 80 structured SOPs, each with the original Loom embedded for visual reference. New CSM ramp time dropped 60% because the team had given them skim-friendly text alongside the video, not just the video.
Video is for explaining. Text is for executing.
There's a reason every well-documented engineering team has both runbooks and video walkthroughs. Each format serves a different cognitive task. Video is unbeatable for first exposure, the visual context, the tone, the demonstrated workflow. Text is unbeatable for execution, searchable, skimmable, copy-pasteable, fits on one screen. Loom gives you the video. Sendabrief gives you the text. Run them in parallel.